All the client told me was he wanted to let people know that his cars were CHEAP. This spawned a series of spots and brought buyers into his dealership who enjoyed yelling "CHEAP!" as they decided which model to buy.
DCI Biological "Get Stuck Make A Buck"
An extremely off-the-wall ad. THE TARGET was college kids and the OBJECTIVE was to get them to sell their PLASMA.....It was intentionally designed to LOOK like it was done on some college kid's home computer. The spot aired locally on MTV and VHI primarily. Suddenly the college kids were rapping the words. Northern Arizona University Media Department is actually using this spot as an example of effective target marketing.
Aquarium Center Spot "Happy Fish"
The challenge was to compensate for a hard to see store front. "Home of the Happiest Fish" was an established positioning statement so I expanded on that and targeted families with kids. It worked.
Nick Loves His Fish
This is the second spot for the Aquarium Center. Obviously, the owner is getting... more involved.
E.R.I.C Building Supply "Board"
Initially, the owners of E.R.I.C. Building Supply hated my idea of creating and performing the character of Eric D. Red as their spokesman. After telling them they didn't have to pay me unless it worked, they said yes. After 3 days on the air, they had to hire more counter help. That was 15 years ago, I keep adding new spots and they still occasionally use the first ones. IF YOU CAN'T AFFORD A CELEBRITY SPOKESMAN.. LET ME MAKE ONE FOR YOU!!!!!!
Woodford Orthodontics "Smiley Mouth"
Dr. Brad Woodford is an amazing man who has invested a lot of time, creativity and money into creating the most unique office space imaginable. He wanted a commercial THAT WOULD MAKE KIDS LOOK FORWARD TO GOING TO AN ORTHODONTIST. The response to this ad was immediate and overwhelmingly positive. KEEP SMILING.
